The New Normal isn’t really as new as one may believe it is. In reality, the more things change, the more they stay the same…...thus giving us another opportunity to share childhood pleasures where we would bike, hike, boat, float and play in the great outdoors.

The “New New” of logging endless hours on PlayStation, Xbox, Switch, DraftKings and FanDuel leaves you with that Las Vegas Casino hangover feeling of “Where did the time go” has led Millennials and Gen Z’ers to reallocate their discretionary income towards new outdoor family experiences. Listed below are sectors benefiting from outdoor recreational activities.

Fox Factory (FOXF $113.45/ $4.7 billion market cap) offers suspension products for mountain bikes, road bikes, and e-bikes; and powered vehicle products for side-by-side vehicles, on-road vehicles with off-road capabilities, off-road vehicles and trucks, all- terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Polaris (PII $105.76/ $6.5 billion market cap) was considered.

Harley-Davidson (HOG $33.23/ $5.9 billion market cap) manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services.

MasterCraft Boat Holdings (MCFT $26.25/ $497 million market cap) produces recreational performance sport boats and luxury day boats under the MasterCraft and Aviara brands, which are used for water skiing, wakeboarding, and wake surfing. Malibu Boats (MBUU $64.14/ $1.3 billion market cap) was considered.

V.F. Corporation (VFC $87.48/ $34 billion market cap) branded lifestyle apparel, footwear, and related products for men, women, and children. V.F. Corporation provides products under the North Face, Timberland, Vans, Kipling, Eastpak, JanSport, Eagle Creek, and Dickies brands. YETI (YETI $71.29/ $6.2 billion market cap) was considered.

Vista Outdoor Inc. (VSTO $28.71/ $1.67 billion market cap) designs and manufactures various consumer products in the outdoor sports markets. Vista Outdoor products include ammunition and sports protection goggles, accessories for cycling, snow sports, and powersports; as well as outdoor cooking, golf, and hydration products. Sportsman’s Warehouse Holdings (SPWH $17.95/ $783 million market cap) was considered.

The discussed Great Outdoor companies have experienced tremendous stock price appreciation over the past ten months and merit one to do their own due diligence and research before investing.

Disclosure: These stock picks are in no way, shape, or form intended to be financial advice. They are just investment ideas that encourage the reader to do further research on his or her own. Tom receives no financial compensation for this article. Furthermore, Investment Mob LLC is not a registered broker-dealer or a registered investment adviser. Any product from Investment Mob LLC is furnished for your personal, noncommercial, informational purpose only, and a particular security in the product does not constitute a recommendation to buy, sell, or hold that or any other security, or that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. You further understand that Investment Mob LLC will not advise you personally concerning the nature, potential, value or suitability of any particular security, portfolio of securities, transaction, investment strategy or other matter. To the extent any of the information contained in the product may be deemed to be investment advice, such information is impersonal and not tailored to the investment needs of any specific person. You acknowledge that you are responsible for your own financial decisions.